Although Baltimore’s population has stabilized since the early 2000s, the City’s ability to attract new residents and retain those who already live here is paramount to its continued revitalization. Live Baltimore helps make that happen. As the only nonprofit organization whose sole mission is increasing the population of Baltimore City, Live Baltimore hosts Buying into Baltimore fairs; City Living Starts Here neighborhood tours; information sessions about homeownership incentive programs; and connections to first-time homebuyer counseling, real estate professionals, and “Neighborhood Know-It-Alls” to help prospective home buyers find their perfect house. In 2015, Live Baltimore launched Way to Stay, a marketing campaign focused on family retention in the city. This grant provided $50,000 for core operating expenses and $50,000 for the Way to Stay campaign.